Product placement is a love or hate thing. It’s annoying when it’s being shoved in your face while watching a movie, but done correctly and creatively, it has its merits. But when the product placement spawns an actual product? Say hello to the Final Fantasy Cup Noodles Boss Collection Set.
A Match Made in Lucis
Final Fantasy XV, Square Enix’ most recent Final Fantasy title, is described as, “A Fantasy Based on Reality.” This can be seen with the game’s more modern aesthetic. The world is populated with cars, cafes, hotels, cell phone, and other items not uncommon in today’s world. I mean, there are still castles and swords and sorcery and stuff, but this game is the closest the Final Fantasy series has ever been to the present day.
To further emphasize this effect, Square Enix has partnered with several real world companies to advertise their products in-game. Noctis and his entourage use Coleman products for their camping gear. Lady Lunafreya’s wedding dress is designed by Vivienne Westwood. Most notable of all is Nissin Cup Noodles.
Upon arriving in Lestallum, it is impossible to miss the large Cup Noodle stand. Players can even buy instant noodles and partake in a zany series of sidequests aimed at finding the perfect Cup Noodle ingredient. What is even more hilarious is the fact that Square Enix went the extra mile and released an actual set of Final Fantasy Cup Noodles!
Final Fantasy Cup Noodles in a Box
The noodles arrive in a long but presentable black and white box. Inside are fifteen cups of Final Fantasy Cup Noodles, one for each mainline Final Fantasy game. Sorry guys, there are no Final Fantasy Tactics Cup Noodles. Each cup features a Final Fantasy villain, starting with Chaos from the NES classic all the way to part fifteen’s
Let Their Darkness(?) Shine
The villains are presented as they appeared in their original games. From 2D Sprite form, PS1 polygonal look to next-gen graphics, they appear as we first remembered them. I’m glad Square went with this design choice. It would have been really easy to “Dissidia-fy” them. I would have preferred a “Warriors of Light Set” though, just to balance the darkness.
I do find the choice of villains a bit inconsistent. FFIV‘s Golbez would have been a better fit yet Zeromus is the one featured. Is it because Zeromus is the last boss? If so, then IX’s Necron and XII’s Undying should have been the ones featured. I don’t know, that’s just the Final Fantasy fanboy in me.
Glorious DLC and the Ultima Fork
Included with the set is a chance to win the “Ultima Weapon Fork,” an actual physical item for 30 lucky winners. I’m not sure if the contest is ongoing as of this writing. A voucher for PSN and Xbox Live download codes for a Cup Noodle Hat for FFXV is also included. They are only redeemable in the Japanese version of the game, though. The codes did not work when I tried redeeming them in the North American store.
Must… Not… Eat!
This unboxing is as far we go. I just can’t bring myself to consume them. I’ve been imagining how best to eat them. Should I eat them all in one go? Invite friends over and have a Cup Noodle party? Use them as emergency supplies for the zombie apocalypse? They do have a long shelf life.
Or should I just keep them? They have a limited edition feel and I don’t think something like this will happen again anytime soon (unless FFXVI features Cup Noodles). The product is listed as sold out on Nissin’s website. I don’t know. One thing’s for sure, the day I decide to eat these, you can expect a Part Two: Let’s Eat! article.