YouTube Streamers Trevor “TmarTn” Martin and Tom “Syndicate” Cassell last year faced raps for streaming about a CS:GO gambling site which they apparently owned. The videos showed how players could win cash on the gambling site using CS:GO skins but the catch was that the streamers never revealed that they owned the site. The streamers simply said that the site had sponsored the videos.
And now, the Federal Trade Commission (FTC) agreed to a settlement on charges that Martin and Cassel had “deceptively endorsed the online gambling service CSGO lotto”. The duo also allegedly paid other social media influencers to promote the gambling site YouTube, Twitch, Twitter, and Facebook without requiring them to disclose the payments.
Accroding to the settlement, both Martin and Cassel will not face any fines. Instead:
The Commission order settling the charges requires Martin and Cassell to clearly and conspicuously disclose any material connections with an endorser or between an endorser and any promoted product or service.
The FTC also noted that it has sent warning letters to other social media influencers regarding their Instagram posts. The letter notes that:
If [influencers] are endorsing a brand and have a “material connection” to the marketer, this must be clearly and conspicuously disclosed, unless the connection is already clear from the context of the endorsement.
Do you think the streamers should face harsher penalties? Let us know in the comments.